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Product Page Redesign
This initiative was part of a site-wide rebrand. The software and services product page rebrand required strong collaboration between product design, marketing, SEO and sales.
Project Overview
The product page rebrand required collaboration from product, marketing, and sales to ensure the delivery of the page satisfied our users and customers alike. Some challenges faced were:
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Working with new styles
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Designing with our core users in mind
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Enhancing the user experience
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Redesigning paid elements on the page
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Maintaining customer satisfaction
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Managing internal stakeholders expectations
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Enhancing SEO
Initial Mockups
The LoFi stage of the product page redesign was rapid, giving stakeholders an idea of how to communicate changes within different departments.
Testing & Feedback
After initial testing, customers were satisfied and excited about the new functionality offered on the rebraded page. New elements included:
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New video banner capabilities
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Pricing visibility
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New media opportunities
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Enhanced feature rating widgets
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Added custom CTA options
Final Designs
Final designs included three separate tabs:
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Product information & Reviews
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Pricing
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Features
Learnings & Next Steps
This project gave us great insight into how users navigate this page, as well as what customers value in terms of offerings and performance. Moving into the next phase of the design, new features are continuing to rollout based on company goals and user needs. Here are the early concepts:
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Purchasing Experience
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NLP (Natural Language Processing)
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Updated Pricing Page
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Surfacing Product Features
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Question & Answer Section
Purchasing Experience
NLP (Natural Language Processing)
Updated Pricing Page
Surfacing Product Features
Surfacing Product Features
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